Jordan Broad: The Visionary Entrepreneur Building Leaders and Growth

From Bloomfield to Business: Jordan Broad’s Michigan Roots

Jordan Broad’s story begins not in a boardroom, but in Bloomfield, Michigan. Born on September 14, 1976, he was raised in a community that valued both industrial grit and quiet suburban life. This environment instilled in him a unique blend of ambition and groundedness. His family emphasized hard work and integrity, principles that became the bedrock of his future business ventures.

His journey was profoundly shaped by his home state. After completing his early education, Broad attended the prestigious University of Michigan. This wasn’t just an academic pursuit; it was an immersion into a hub of innovation and forward-thinking. The university’s culture of excellence and its strong alumni network provided a fertile ground for his entrepreneurial seeds to sprout.

The University of Michigan experience gave Broad more than just academic credentials. It connected him to a network of ambitious peers and mentors who would later become collaborators, advisors, and partners in his various ventures. The Wolverine spirit of resilience and excellence became part of his identity, shaping how he approached challenges and opportunities throughout his career.

Unlike those who seek fortunes elsewhere, Jordan Broad built his empire in his own backyard. His deep Michigan roots gave him a unique advantage. He understood the local market, cultivated a strong professional network, and remained connected to the community that shaped him. This commitment to his origins is a recurring theme in his career, proving that world-class success can be homegrown.

The Architect of Growth: Jordan Broad’s Business Portfolio

Jordan Broad’s career is not a straight line. It’s a portfolio of ventures, each one a testament to his ability to see a need and build a solution. He didn’t just create companies; he built ecosystems designed for growth, creativity, and empowerment. His journey reveals a leader who is constantly evolving.

ImpactEleven: A Platform for Voices

Before focusing on executive coaching, Broad co-founded ImpactEleven. This was more than a company; it was a launchpad for thought leaders. Its mission was to empower experts, speakers, and authors to amplify their message and build their platforms. At its peak, it was one of the largest speaker training companies in the industry.

ImpactEleven represented Broad’s belief in the power of ideas and the people who champion them. The company provided comprehensive training programs, strategic guidance, and a community of like-minded professionals. It helped countless thought leaders transform their expertise into thriving businesses, creating a ripple effect of influence across multiple industries.

However, the path of an entrepreneur includes pivots. In 2025, ImpactEleven ceased operations, a fact overlooked by most online biographies. While the exact reasons remain private, this experience undoubtedly provided Jordan Broad with invaluable lessons in scaling, market dynamics, and the difficult decisions leaders must make. It was a crucial chapter that paved the way for his next evolution.

The closure of ImpactEleven, while challenging, demonstrated Broad’s resilience and adaptability. Rather than viewing it as a failure, he extracted critical insights about market timing, business sustainability, and the importance of aligning ventures with evolving personal and professional goals. These lessons would prove instrumental in shaping his approach to BROAD Velocity.

The Creative Engines: 3 Ring Circus and Platypus Labs

Alongside his larger ventures, Broad also co-founded 3 Ring Circus and Platypus Labs. These companies highlight his deep appreciation for creativity. 3 Ring Circus focuses on crafting unique brand engagement and marketing solutions. It’s where business strategy meets creative storytelling.

The name “3 Ring Circus” itself reflects Broad’s philosophy that successful businesses must juggle multiple elements simultaneously—strategy, creativity, and execution. The company helps brands cut through the noise of modern marketing by creating memorable, authentic experiences that resonate with audiences on an emotional level.

Platypus Labs acts as an innovation hub. It’s designed to help organizations break free from conventional thinking and explore uncharted territory. The name is deliberate—the platypus is one of nature’s most unusual creatures, defying easy categorization. Similarly, the company encourages businesses to embrace unconventional approaches and challenge industry norms.

Together, these ventures showcase Broad’s belief that creativity and innovation are not just buzzwords, but essential drivers of sustainable growth. They represent his conviction that the future belongs to organizations that can blend analytical rigor with imaginative thinking, creating solutions that are both effective and inspiring.

Building Leaders Who Build Growth: The BROAD Velocity Story

Every lesson from Jordan Broad’s entrepreneurial journey—the successes, the challenges, and the pivots—has culminated in his current and most focused venture: BROAD Velocity. This isn’t just another company. It is the synthesis of his life’s work, a platform dedicated to a single, powerful mission: building leaders who build growth.

The Shift to Coaching

The transition to executive coaching was a natural evolution. After years of building and scaling his own companies, Broad recognized a universal truth. The ultimate bottleneck to any organization’s growth is its leadership. He founded BROAD Velocity to address this head-on, moving from building businesses to building the people who run them. As Founder & CEO, he is described as a “Master of Getting Leaders Unstuck,” a title that perfectly captures his new focus.

This shift wasn’t about abandoning entrepreneurship; it was about scaling his impact. Broad realized that by helping other leaders overcome their challenges and unlock their potential, he could create exponentially more value than by building companies alone. It was a meta-level approach to entrepreneurship—building the builders.

The BROAD Velocity Model: Experience-Driven Coaching

BROAD Velocity stands apart from a crowded field of coaching consultants. Its foundation is built on over 35 years of combined, real-world C-suite experience. This isn’t theoretical advice. It’s practical wisdom forged in the trenches of scaling organizations from startup concepts to $150 million enterprises.

The firm serves a wide range of industries, from SaaS and professional services to marketing and thought leadership. The approach is simple but profound. They combine deep strategic insight with practical, actionable tools. Clients describe the team not just as advisors, but as challengers who listen intently, ask the tough questions, and maintain an unwavering focus on delivering measurable impact.

What makes BROAD Velocity’s model particularly effective is its emphasis on customization. Broad understands that every leader and every organization faces unique challenges. There is no one-size-fits-all solution. Instead, the firm takes time to understand each client’s specific context, goals, and constraints, then crafts tailored strategies that address their particular needs.

The coaching process at BROAD Velocity is intensive and transformative. It goes beyond surface-level advice to address the fundamental mindsets, behaviors, and systems that drive organizational performance. Clients work through strategic frameworks, leadership assessments, and action plans designed to create lasting change, not just temporary improvements.

What Makes It Different?

What truly distinguishes BROAD Velocity is its blend of operational rigor and creative innovation. Jordan Broad has infused the company with his unique ability to see both the system and the soul of a business. The goal is not just to achieve client success, but to build lasting organizational scalability. It’s about creating cultures where high-performing teams can thrive, leading to zero voluntary turnover and a shared commitment to excellence.

The firm’s approach is holistic. It doesn’t just focus on strategy or operations or culture in isolation. Instead, it recognizes that these elements are interconnected, and sustainable growth requires addressing all of them simultaneously. This systems-thinking approach is rare in the coaching industry and represents a significant competitive advantage.

For CEOs, executives, and business owners who partner with BROAD Velocity, the outcome is more than just a better bottom line. It is newfound clarity, unshakable confidence, and the ability to lead their organizations into the next stage of growth. It is the ultimate expression of Jordan Broad’s core belief: invest in your leaders, and your business will follow.

The Client Experience and Results

The typical BROAD Velocity engagement begins with a comprehensive assessment. Broad and his team dive deep into the client’s business, examining everything from strategic positioning to operational efficiency to team dynamics. This diagnostic phase is critical—it ensures that the coaching addresses real issues, not just symptoms.

From there, the work becomes intensely practical. Clients receive frameworks and tools they can implement immediately. They’re challenged to think differently about their business, their role as leaders, and the opportunities in front of them. The process is demanding, but the results speak for themselves: clients report breakthrough growth, improved team performance, and a renewed sense of purpose and direction.

The Principles Behind the Success: Jordan Broad’s Leadership Philosophy

Jordan Broad’s success isn’t accidental. It is rooted in a clear and consistent leadership philosophy that balances ambition with empathy, and data with intuition. He doesn’t just build companies; he cultivates environments where people can do their best work. His principles are a masterclass for any aspiring leader.

Growth is a Mindset, Not a Metric

For Broad, growth begins with a mindset. He champions the idea of continuous learning and adaptation, viewing challenges not as setbacks, but as opportunities to evolve. This philosophy allows him to steer his ventures through turbulent market shifts. It’s a belief that true resilience comes from intellectual humility and a relentless curiosity to find a better way.

This growth mindset manifests in how Broad approaches both success and failure. When things go well, he asks what can be learned and how the success can be replicated. When things don’t go as planned—as with ImpactEleven—he extracts lessons and applies them to future endeavors. This learning orientation is what separates good leaders from great ones.

Broad also encourages this mindset in the leaders he coaches. He helps them see that their current limitations are not fixed, but rather starting points for development. By shifting from a fixed mindset to a growth mindset, leaders unlock new levels of performance and possibility.

People First, Always

At the heart of his leadership style is a profound respect for people. Jordan Broad builds teams by empowering them. He fosters psychological safety, creating a culture where fresh ideas are celebrated and constructive dissent is encouraged. He understands that an organization’s greatest asset is its talent, and his focus on building loyal, high-performing teams with minimal turnover is a testament to this principle.

This people-first approach is not just good ethics; it’s good business. Research consistently shows that organizations with high employee engagement and low turnover significantly outperform their competitors. Broad has internalized this truth and made it central to his leadership philosophy.

He believes that leaders must invest in their people—not just in terms of compensation, but in terms of development, recognition, and creating an environment where they can thrive. When people feel valued and supported, they give their best work. When they feel like cogs in a machine, they disengage. Broad’s companies consistently achieve the former.

The Synergy of Creativity and Commerce

Few leaders can comfortably walk the line between the creative and the commercial, but this is where Broad thrives. He possesses a rare ability to merge artistic vision with pragmatic business strategy. He knows that in the modern economy, innovation isn’t a department; it’s a culture. This belief is woven into the DNA of all his companies, driving them to deliver solutions that are not only profitable but also original and impactful.

This synergy is particularly evident in how Broad approaches problem-solving. He doesn’t settle for conventional solutions. Instead, he encourages his teams to think creatively, to challenge assumptions, and to explore unconventional approaches. This creative problem-solving has led to breakthrough innovations across his ventures.

At the same time, Broad never loses sight of the commercial realities. Creativity without profitability is a hobby, not a business. He ensures that creative ideas are grounded in market needs, financial viability, and scalable execution. This balance is what makes his ventures both innovative and sustainable.

Integrity as the Ultimate Currency

In a world that often prioritizes quick wins, Jordan Broad plays the long game. His career is a study in integrity. This extends from his business dealings to his personal life, where he and his wife, Ashley, have intentionally built a wall of privacy to protect their family. This commitment to values demonstrates his belief that sustainable success is built on a foundation of trust, transparency, and an unwavering moral compass.

Broad’s integrity manifests in how he treats clients, partners, employees, and competitors. He doesn’t cut corners or make promises he can’t keep. He operates with transparency, even when it’s uncomfortable. This has earned him a reputation as someone who can be trusted, which is perhaps the most valuable asset any leader can have.

This commitment to integrity also shapes his coaching philosophy. He doesn’t tell clients what they want to hear; he tells them what they need to hear. He challenges them to confront uncomfortable truths and make difficult decisions. This honesty, while sometimes challenging in the moment, ultimately leads to better outcomes and stronger relationships.

Rooted in Michigan: Jordan Broad’s Impact on Local Entrepreneurship

In an era where entrepreneurs often flock to coastal tech hubs, Jordan Broad made a deliberate choice to build his empire in Michigan. This decision is more than a matter of geography; it is a core part of his identity and business strategy. His commitment to his home state has not only shaped his ventures but has also made him a quiet yet influential figure in the local entrepreneurial ecosystem.

The Michigan Advantage

Why Michigan? For Broad, the answer is clear. The state offers a unique combination of industrial heritage, a resilient workforce, and a burgeoning innovation scene. By basing his companies, including BROAD Velocity, in the Greater Detroit Area, he taps into a network of talent and a community that understands what it takes to build and rebuild. This local-first approach allows him to foster deep, long-term relationships, a cornerstone of his business philosophy.

Michigan’s entrepreneurial ecosystem has been undergoing a renaissance in recent years. The state that once defined American manufacturing is now home to a thriving startup scene, particularly in sectors like automotive technology, healthcare innovation, and advanced manufacturing. Broad has been both a beneficiary and a contributor to this transformation.

The cost structure in Michigan is also advantageous. Compared to Silicon Valley or New York, the cost of living and doing business in Michigan is significantly lower. This allows companies to stretch their capital further, invest more in talent and product development, and build sustainable businesses without the pressure of astronomical burn rates.

Cultivating the Next Generation

Broad’s impact extends beyond his own companies. He is deeply invested in nurturing the next generation of Michigan entrepreneurs. He actively mentors young professionals and supports Detroit-based innovation programs, sharing the hard-won wisdom from his own journey. He doesn’t just offer advice; he provides a roadmap for building sustainable businesses grounded in value and integrity. His work helps strengthen the very fabric of the local economy.

Through speaking engagements, mentorship programs, and informal advisory relationships, Broad has touched the lives of countless aspiring entrepreneurs. He shares not just his successes, but also his failures and the lessons learned from them. This vulnerability and authenticity make him a particularly effective mentor.

Broad also supports local innovation initiatives, including startup accelerators, entrepreneurship programs at universities, and community development projects. He understands that a thriving entrepreneurial ecosystem requires infrastructure, and he’s committed to helping build it.

His story serves as a powerful example for aspiring founders. It proves that you don’t need to be in Silicon Valley to achieve global reach. With the right vision, a strong network, and a commitment to community, a world-class business can be built right in the heart of the Midwest. Jordan Broad is not just a Michigan businessman; he is a testament to the power of local roots.

Power Couple: How Jordan and Ashley Broad Support Each Other’s Success

In a world where fame can often strain relationships, the partnership between Jordan Broad and Ashley Broad stands out as a model of synergy and mutual respect. Their story is not just about a public figure and her private husband; it’s about two ambitious individuals who have built a life that allows both their careers and their family to flourish. Their bond is a masterclass in balancing public personas with private integrity.

A Foundation Built Before Fame

Their connection was forged long before the cameras of Hardcore Pawn started rolling. Jordan and Ashley met through mutual friends, building a relationship grounded in shared values and genuine affection, not the pressures of the limelight. This solid foundation has been their anchor, allowing them to navigate the complexities of Ashley’s fame while staying true to themselves. Their marriage, which began on September 6, 2003, is a partnership in the truest sense of the word.

The early years of their relationship were formative. They learned to communicate openly, support each other’s ambitions, and navigate the inevitable challenges that come with any partnership. These foundational skills would prove invaluable when Ashley’s career thrust them into the public eye.

What makes their relationship particularly strong is that they knew and loved each other before fame entered the picture. Their bond wasn’t built on celebrity or public image, but on genuine connection and shared values. This authenticity has allowed them to weather the storms that often accompany public life.

The Unseen Support System

While Ashley managed the high-pressure environment of a family business on television, Jordan Broad was her unwavering support system behind the scenes. He championed her ambitions and provided the stability at home that enabled her to pursue a demanding career. This wasn’t a sacrifice, but a conscious choice made by a partner who understood that their collective success was intertwined. He celebrates her achievements, offering a safe harbor from the storms of public life.

Broad’s support goes beyond just being present. He actively engages with Ashley’s challenges, offering strategic advice when asked, providing emotional support when needed, and creating space for her to decompress from the demands of public life. This kind of partnership requires emotional intelligence, selflessness, and a secure sense of self.

It’s worth noting that this support is reciprocal. While Broad maintains a lower profile, Ashley is equally supportive of his ventures. She understands the demands of entrepreneurship and provides the same kind of unwavering support that he offers her. This mutual support is what makes their partnership so strong.

The Art of Privacy

One of the most remarkable aspects of their partnership is their shared commitment to privacy. In an age of oversharing, the Broads have made a deliberate decision to keep their family life, especially their two children, out of the public eye. This isn’t about secrecy; it’s about protecting what is most precious to them. This boundary has allowed them to create a normal, grounded upbringing for their children and a private space where their relationship can thrive away from public scrutiny.

This commitment to privacy is increasingly rare in the age of social media. Many public figures feel pressure to share every aspect of their lives online. The Broads have resisted this pressure, recognizing that not everything needs to be public. Their children’s names, faces, and daily lives are kept private, allowing them to grow up without the burden of public attention.

This boundary also protects their marriage. By keeping their relationship private, they create space for intimacy, vulnerability, and authenticity that would be impossible under constant public scrutiny. It’s a deliberate choice that reflects their priorities and values.

A Synergy of Skills

Professionally, they complement each other perfectly. Ashley brings a deep understanding of retail, media, and building a public-facing brand. Jordan Broad, with his expertise in business strategy, leadership, and scaling operations, provides a powerful strategic perspective. While he is not involved in her pawn or jewelry businesses, his insights as a seasoned CEO undoubtedly provide a valuable sounding board, creating a powerful synergy of skills that benefits them both.

This professional synergy extends beyond just advice-giving. They understand each other’s challenges in a way that few others could. Both have experience building and running businesses, navigating competitive markets, and managing teams. This shared understanding creates a unique bond and allows them to support each other in ways that go beyond what a typical spouse could offer.

Their partnership demonstrates that it’s possible to have two successful careers in one household, as long as there’s mutual respect, clear communication, and a shared commitment to supporting each other’s growth. They’ve created a model that many dual-career couples could learn from.

Frequently Asked Questions About Jordan Broad

1. Who is Jordan Broad and what does he do?

Jordan Broad is a successful American entrepreneur, CEO, and executive coach based in Michigan. While known as the husband of Ashley Broad from Hardcore Pawn, he is a respected business leader in his own right. He is the Founder and CEO of BROAD Velocity, a firm dedicated to leadership development and helping businesses scale. He has also co-founded other ventures like ImpactEleven, 3 Ring Circus, and Platypus Labs.

2. What is BROAD Velocity and how does it help executives?

BROAD Velocity is an executive coaching and business advisory firm. It works with CEOs, C-suite executives, and business owners to unlock growth and overcome challenges. The firm uses a hands-on approach based on over 35 years of real-world experience in scaling companies, helping leaders improve their strategy, culture, and operational efficiency. The coaching is highly customized, addressing each client’s specific challenges and opportunities.

3. What happened to ImpactEleven?

ImpactEleven was a highly successful speaker and thought leadership platform co-founded by Jordan Broad. It grew to be one of the largest in its industry before ceasing operations in 2025. While the specific details of its closure are private, the experience was a significant part of Jordan Broad’s entrepreneurial journey, providing key lessons in scaling and market dynamics that influenced his later work with BROAD Velocity. Rather than viewing it as a failure, Broad extracted valuable insights that shaped his current approach to business.

4. How many companies has Jordan Broad founded?

Jordan Broad has co-founded several companies, each focused on a different aspect of business growth and innovation. His portfolio includes BROAD Velocity (executive coaching), ImpactEleven (thought leadership), 3 Ring Circus (creative solutions), and Platypus Labs (innovation hub). This diverse experience gives him a unique, holistic perspective on business strategy, allowing him to see patterns and opportunities that others might miss.

5. What is Jordan Broad’s net worth?

Estimates of Jordan Broad’s net worth vary, with most sources placing it between $10 million and $20 million. This wealth has been accumulated through his successful entrepreneurial ventures, leadership roles, and his ability to build and scale multiple profitable companies over his career. His diversified portfolio of businesses has provided multiple revenue streams and long-term value creation.

6. How does Jordan Broad balance family and business?

Jordan Broad prioritizes his family and maintains a strict boundary between his public business life and his private family life. He and his wife, Ashley Broad, made a conscious decision to keep their two children out of the spotlight. This balance is achieved through a shared commitment to family values, mutual support, and a disciplined approach to privacy. He understands that sustainable success requires not just professional achievement, but also personal fulfillment and strong family relationships.

7. What is Jordan Broad’s leadership philosophy?

Jordan Broad’s leadership philosophy is centered on the belief that business growth is a direct result of leadership growth. He focuses on empowering teams, fostering a culture of innovation, and leading with integrity. His approach combines strategic rigor with a deep understanding of people, aiming to build resilient, high-performing organizations. He believes in continuous learning, people-first leadership, the synergy of creativity and commerce, and integrity as the foundation of sustainable success.

8. Does Jordan Broad appear on Hardcore Pawn?

No, Jordan Broad has never appeared on Hardcore Pawn. He has always maintained a private life, separate from his wife’s television career, choosing to focus on his own business ventures and family. This decision reflects his commitment to privacy and his preference for working behind the scenes rather than in the public spotlight.

9. How can I work with Jordan Broad or BROAD Velocity?

Executives, business owners, and leaders interested in working with Jordan Broad can connect with him through his company, BROAD Velocity. The firm offers executive coaching and advisory services, and inquiries can typically be made through their official website. The firm works with a select group of clients to ensure they can provide the depth of attention and customization that drives real results.

10. What are the key principles of Jordan Broad’s success?

Jordan Broad’s success is built on several key principles: a growth mindset focused on continuous learning, a people-first approach to leadership, the ability to merge creativity with business strategy, and an unwavering commitment to integrity and family values. He also emphasizes the importance of resilience, adaptability, and staying grounded in community and personal values even as professional success grows.